Celebrity CEOs are amazing. Until they backfire. | Anna Butrico

Elon Musk, Jack Dorsey, Steve Jobs, Elizabeth Holmes – are these celebrity CEOs good for their business?

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Some “larger-than-life” CEOs have names and personal brands that transcend those of the company that they run. Steve Jobs and Elon Musk are good examples.

Anna Butrico argues that they have a powerful platform and, therefore, a responsibility to use it to analyze how their products and personalities are affecting our world.

The risk of having such high-profile CEOs is that they can overshadow or even undermine the mission of their company.

Read the video transcript ► https://bigthink.com/series/great-question/celebrity-ceos/

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About Anna Butrico:
Anna Butrico is Chief of Staff of Odgers Berndtson U.S. Anna supports the OBUS leadership team in driving the firm’s growth strategy. Prior to joining Odgers, Anna was a senior communications associate at the McChrystal Group, where she advised Fortune 100 leaders on how to tap into human potential to achieve stronger business outcomes. A communications expert and former speechwriter, she is the co-author, with GEN (Ret.) Stanley McChrystal, of Risk: A User’s Guide. Anna earned her undergraduate degree in English from Vanderbilt University, where she graduated magna cum laude. She also studied literature at St. Anne’s College at the University of Oxford.

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