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Examining Facebook and the case for privacy | Rita Gunther McGrath

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- Facebook has been in plenty of hot water lately with user data scandal.

- Columbia Business School professor Rita Gunther McGrath says the early warning signs were there when considering the social media platform's business model and attitude toward user privacy.

- When users don't understand the extent of content ownership, and the platform they're using is willing to abuse that trust, a lot can go wrong.

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