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IP: New Opportunities (English Version)：Health And Beauty Brand (Trademark)

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The average GDP per capita of Hong Kong is as high as HK$360,000. In the eyes of many foreign companies, Hongkongers have high spending power, making the city a very attractive market. In addition, Hong Kong’s sound business environment and comprehensive legal system have given many overseas enterprises confidence in basing their operations in Hong Kong to expand their business in Asia.

A Japanese drugstore chain which has been actively expanding into Asian markets in recent years has just opened a store in Hong Kong. Under the protection of Hong Kong’s comprehensive intellectual property laws, how can a registered trademark help them build their brand image and enhance consumer confidence? How does the design of their trademark illustrate their concept of “health and beauty”?
Category
문화 - Culture
Tags
Copyright, Designs, IntellectualProperty
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