Lamborghini New Logo

Lamborghini has embarked on a significant evolution with the unveiling of its renewed logo after over two decades. This restyling is not just a cosmetic change; it reflects a new strategic direction aimed at aligning the brand's visual identity with its core values of bravery, unexpectedness, and authenticity.

Driven by the Direzione Cor Tauri strategy, which focuses on sustainability and decarbonization, Lamborghini aims to inspire future generations while leading the way in innovation and sustainable progress. This transformation extends beyond the logo to encompass all aspects of the company's identity, culture, and values.

The new logo features a broader typeface and minimal yet bold colors, emphasizing the brand's clear identity with black and white as primary hues and yellow and gold as accent colors. The iconic bull emblem has also undergone a significant transformation, now standing individually to enhance its prominence across digital platforms.

Moreover, Lamborghini has introduced an official typeface and a new set of icons, both echoing the distinctive lines and angularity of its cars, ensuring uniformity across all digital touchpoints.

This redesigned logo symbolizes Lamborghini's commitment to innovation and determination as it looks towards the future, complementing the broader strategic shift outlined by the Direzione Cor Tauri program and marking a new chapter in the company's journey.

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✅ Source: Lamborghini