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Pete Blackshaw, Nestlé S.A. - Wake Up With Economist, Cannes - Unravel Travel TV

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Daniel Franklin, Executive Editor, The Economist asks Pete Blackshaw, Global Head of Digital & Social Media, Nestlé S.A. about his job title at the daily “Wake Up with The Economist” Cannes Lions International Festival of Creativity, 2015. It was a forum to discuss the place of creativity in today’s digitally-driven, data-powered marketing industry.

Cannes Lions International Festival of Creativity, 2015, the place of creativity in today's business world was explored and debated in depth by leading marketers and three of The Economist's senior editors in the 171-year-old publication's daily "Wake up with The Economist" panels.

It was a forum to discuss the place of creativity in today’s digitally-driven, data-powered marketing industry, speakers included:

- Jonathan Mildenhall, Chief Marketing Office, Airbnb
- Pete Blackshaw, Global Head of Digital & Social Media, Nestlé S.A.
- Bruce McColl, Chief Marketing Office, Mars
- Gannon Jones, Head of Brand Marketing, Miller Coors LLC
- D. Michael Wege, Senior VP, Chief Growth and Marketing Officer, Hershey
- Laurent Faracci, Senior VP, Global Marketing and Digital Excellence, RB
- Marc Pritchard, Chief Brand Officer, P&G
- Dana Anderson, Senior VP and Chief Marketing Officer, Mondelēz
- Allison Dew, VP, Client Solutions Marketing, Dell
- Anna Hill, Chief Marketing Officer, The Walt Disney Co.
- Soren Hagh, Executive Director Global Marketing, Heineken
- Gennady Jilinski, Chief Marketing Officer, Strauss Coffee
- Matt Biespiel, Senior Director, Global Brand Development, McDonald’s Corp
- Chris Miller, divisional VP, Global Brand Strategy and Innovation, Abbott
- Beatriz Galloni, Marketing VP, MasterCard

The marketing chiefs at the daily “Wake Up with The Economist” panels invoked all sorts of images to put creativity in context, from roller coasters to springboards to sledgehammers. But all agreed that in the end, it’s about touching the consumer.

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