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Political engagement online takes work, too. Here’s why.

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- Groups with more resources, more organizational infrastructure, and more conservatives leanings tend to use the internet for political activism more so than their working class, left-leaning counterparts.

- Building a political movement with a strong online component takes a tremendous amount of work and expertise, such as understanding how to leverage algorithms on social media to better propagate a message.

- When it comes to sending out a message online to as wide an audience as possible, be mindful to develop ways to not just reach those who have the time and resources to be constantly online.

Jen Schradie is a sociologist and Assistant Professor at the Observatoire sociologique du changement at Sciences Po in Paris. Her work has been featured on CNN and the BBC and in the New Yorker, the Washington Post, Time, the Daily Beast, and Buzzfeed, among other media. She was awarded the Public Sociology Alumni Prize at University of California, Berkeley, and has directed six documentary films. She is the author of The Revolution That Wasn't: How Digital Activism Favors Conservatives (https://amzn.to/2J35uY2)
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