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Have a JOANDAY with SOFT SEOUL! If you follow @joanday, you probably know this, but I recently started a pajama brand, #JOANxSOFT! JOAN (Jo-Eun) translates to "good" in Korean. JOAN's design mission is to make clothes that feel good and are good for us.

JOAN x SOFT goal is to celebrate Korea’s rich cultural history through modern wear. As part of our commitment to practice conscious fashion to the best of our ability, we will produce only limited quantities of our project pieces. Conscious fashion to us means good clothes made with good fabric. All our pieces are made in Seoul - made to love and last.

My pajama line is available to shop for online:
Category
유행 - Fashion
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