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[Bronze Winner at Cannes Lions 2018] Hyundai Motor Group presents - Chatty School Bus

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Hyundai Motor Group's Chatty School Bus campaign Wins Bronze Awards at 2018 Cannes Lions.

Number of newly established schools for the impaired in the past 15 years : 0
All because people are disdainful of such schools.

That’s why the average commute time for these students are 1.5 to 4 hours.

To ChungJu SungShim school, a school bus for hearing impaired children.
Two hours one way, 62 km.

Is there a way to turn the dreadful silent bus into fun and exciting space for the children?

Introducing school bus where you can chat through the windows.

35% of Korean people viewed the video.
In response, social funding was started to produce a picture book.
The silence school bus is now, the most exciting bus in the world.
Category
자동차 - Car
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