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Gen Z Entrepreneurs：A Creative Heart of Design

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Episode 4 A Creative Heart of Design

In recent years, the Government has been committed to promoting the development of creative industry, and more and more designers have become entrepreneurs. Angel and Celia are close friends who established their own brand of self-designed handbags after graduating from the university. In the beginning they only operated an online shop. Later they saw the considerable potential in bazaars and pop up stores, so they decided to expand their sales channels and go dual-track: running both online and physical stores. On the entrepreneurial journey, the two have to build up their skills by learning from sales, management, marketing, etc. while taking up multiple roles such as owner, designer, salesperson and photographer. Even though they have been working days and nights for two years, there is still a deficit. Although their business is still at an early stage, the two already hope to expand overseas. In this episode, Kennis CHAN, Director of Hong Kong Design Centre, is invited to give them some advice on their brand with her years of experience in fashion brand marketing and management.

【Gen Z Meeting Room】
In the complex and ever-changing entrepreneurial process, companies often encounter bottlenecks due to its internal problems or the external environment. Poor handling may lead to great loss and closure of business, but crises can also be turned into opportunities if one is flexible enough, it all depends on the entrepreneurs’ mindset and resilience. In the Gen Z Meeting Room of this episode, Erwin HUANG, a serial entrepreneur of information technology and social enterprise, and Adam CHAN, the founder and Chief Executive Officer of an education technology company, will share their personal experiences on how they deal with bottlenecks in business.
Category
문화 - Culture
Tags
bottlenecks, entrepreneurs’ mindset, expand overseas
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