Kia Motors Company PR Movie - "R&D"

From sketch to test drive, every R&D process matters for Kia Motors.


Sketch and rendering to reify the design ideas.
VR Presentation to review design & engineering requirements.
Full-size tape drawing, which captured the essence of the car.
Delicately crafted real-size clay model.
Emotional design to enhance emotional attachment between car and driver.
Research for the better and efficient engine.
Designing body structure for faster and safer vehicle.
Road simulator to test endurance of car on harsh road surface.
Wind tunnel test to analyze its aerodynamics and vehicular performance.
NVH analysis to reduce noise and vibration for a pleasant ride quality.
Anechoic chamber test to measure inner/outer noise and antenna performance.
Vehicular performance test under extreme heat of 60°C.
Blizzard and rain storm are recreated to test vehicles’ performance under extreme conditions
Vehicular performance test under subzero temperature down to -40°C.
Analyzing the impact for safer automobile design.
Various road test for pursuit of perfect driving performance.


-To learn more about the Kia, visit: http://pr.kia.com