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Rag & Bone's Fall:Winter 2019, New York Fashion Week - Unravel Travel TV

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On the opening day of New York fashion week: celebrities and fashionistas join together with an Artificial Intelligence system to showcase rag & bone's Fall/Winter 2019 through a multi sensory and immersive experience, 'A Last Supper'.



Hosted by CEO Marcus Wainwright, 'A Last Supper' was created to explore the the relationship between Artificial Intelligence and Humans.



From the first toast given by the AI, the system effectively learnt and evolved through the actions of the guests as they performed one of the most timeless and age-old ways to bond and make friends: over dinner.



The night saw celebrity guests led by a cast of performers through an immersive and sensory environment woven with the unexpected. Set against the majestic backdrop of The Weylin in Brooklyn (a historic former savings bank), the collection re-affirmed the brand's dedication to providing functional and authentic clothing which is rooted through a unique fusion of military, American work wear, sport and British tailoring.


The result of the evening was a video documentation which highlighted the reg & bone collection in a completely novel way and fused our human point of view with that of the AI's computer vision. This was be self-edited and woven together by the AI system that then created a unique piece of content that was set to an original unreleased track by Thom Yorke.


This latest project solidifies rag & bone's position as an industry innovator and a multi faceted brand which is anchored by authenticity and quality.

#NewYorkFashionWeek #Fashion #UnravelTravelTV
Source: Digital News Agency
Category
다큐멘터리 - Documentary
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