Reema Al Banna, Fashion Designer interview in Dubai - Unravel Travel TV

Dubai: High fashion is developing fast in the Middle East. Reema Al Banna is the young designer and owner of the UAE-based award winning fashion line Reemami. Reema continues to create new fashion season after season. Reema loves exploring new cuts, new volumes, and new patterns. Reemami sets the boundaries for being the eclectic, bold, and playful fashion brand.

Born and raised in the UAE, Reema began her career as a graphic designer before pursuing her passion for haute couture, she took up a two-year fashion course at the prominent French Fashion University in Dubai, ESMOD, before launching her dream label Reemami in 2009. A brand for the young and young at heart, Reemami’s ethos are fun, optimism, positivity and creativity. The brand identity is shaped by Reema’s love for creativity, through having unexpected cuts and details, and treating each item as a piece of art. Reema also has a huge passion with experimenting with new cuts and creating new volumes, which give her line its signature style.

The individuality of Reemami has been acknowledged by fashionistas and critics, who have described the brand as ‘a breath of fresh air to Dubai’s fashion scene’. Reema does not follow seasonal trends; instead, she tries to be innovative, which feeds her creativity and allows her to constantly explore new and different styles.

Reema Al Banna, Fashion Designer http://www.reemami.com

• Cutting edge Dubai fashion designers are exploring new angles and pushing the boundaries on innovation

• The growth of UAE fashion design blends traditional and modern elements in the same way as the new Jaguar XJ

• New short film fronted by fashion expert Alanoud Badr captures fashion innovation in Dubai https://www.youtube.com/watch?v=JWokL9NTmTA

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