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Rolls-Royce Black Badge - World Premiere

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Rolls-Royce Black Badge speaks to the darker, more assertive, confident and demanding aesthetic of these customers. As a truly Bespoke response to their desires, the interplay of brand and customer has had a transformative effect on the appearance and substance of Rolls-Royce Ghost and Wraith. The result is Ghost Black Badge and Wraith Black Badge.
The transformation begins with the ‘Flying Lady’ who changes neither in design, posture nor material, but in colour to represent the owner’s dark obsession. She mutates into a high-gloss black vamp, proudly scything through the night-time cityscape. The transformation pervades the other iconic symbols of the Ghost Black Badge and Wraith Black Badge. The Double R badge on the prow, flanks and aft of every Black Badge motor car invert to become silver on black, whilst chrome surfaces such as the front grille surround, boot lid finisher, lower air inlet finisher and exhaust pipes, turn dark.
In Ghost Black Badge it is important to ensure rear compartment passengers’ comfort by maintaining Rolls-Royce’s renowned ‘Magic Carpet Ride’. Rolls-Royce engineers used the flexibility of the 6.6 litre V12 engine to make Ghost Black Badge a little more menacing. Subtle engine output modifications see power increase by 40 hp to 603 horsepower (450 kW) and torque by 60 Nm (840 Nm) compared to current Ghost, whilst upgrades to the 8-speed automatic transmission give Ghost Black Badge an added sense of urgency in how it delivers its power.
Wraith Black Badge was a completely different proposition. Already the most powerful Rolls-Royce in the world at 623 horsepower (465 kW), Wraith has always been the most driver-focused car in Rolls-Royce’s model range. However, understanding how driven this new breed of customer is and their wish to push the boundaries of life, Rolls-Royce’s engineering team worked painstakingly to give this most phenomenal fastback coupé a uniquely discernible extra edge.
By combining an extra wave of torque (+70 Nm) with the already existing high power output, a completely redesigned air-suspension set up, new drive shafts and uprated 8-speed transmission, Rolls-Royce has produced an even more driver-focused, agile Wraith, while at the same time preserving the intrinsic elements of the effortless Rolls-Royce Magic Carpet Ride.
Again, upgrades to the 8-speed automatic transmission injects a level of added urgency in how Wraith Black Badge delivers its power.
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Category
자동차 - Car
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