Traditional News Was Devilish – But It Was a Devil We Knew | Oliver Luckett

Did decentralizing top-down media control bring us any closer to the truth-topia we were hoping for? Luckett's book is "The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life" ().
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Transcript - For all of the history up until this point, our communication structures have for the most part, especially mass media systems, have been very top down and they've been controlled by a few people that had distribution control. If you look back the church was really the first broadcast network. The church built out a very defined architecture of communication that was coming from a centralized place where very few people could have the word of God come down to them and they had the ability to transcribe – this was at a point when literacy was very rare and so you had only a few people that were illiterate that could transcribe this holy word – and then they would distribute it out to a local market where you had a big impressive building that had lots of iconography and lots of beautiful images inside of it and the tallest building usually in the town and they would ring with the steeple at 8:00 a.m. and we would all congregate for mass and we would listen to one message from one incontrovertible truth, from one source.
And that's not too dissimilar from television architecture. You have a group of people in suits in New York or in Los Angeles and they're deciding what's going to be on television and then they distribute it to those towers. And at 7:00 p.m. prime time we aggregate around a television that's been brought into our home and we watch this one incontrovertible truth and this signal from a top down approach. And when the Internet started enabling people first with this underlying network architecture of TCP/IP that allowed us to transcend time and distance, that allowed any node on the network to contribute to the system, and then we started seeing things like video sharing and a photo sharing that allowed us all to become publishers. And then we had this kind of this layer of social that is redefining everything where every single person is now a contributing node on the network, and every person that is part of that uses emotions and memes and content to distributor things in a horizontal fashion. And so what that's doing is destroying the ability to discern what is authentic; what is not, what's real; what's fake, what's commercial; what's non-commercial, what's sponsored; what's non-sponsored, what's a good idea versus a bad idea. And so when we exist in this freeform society where every node on the network can contribute something to the network, and it has no checks and balances if you will, there is no top down authority that's editing it or deciding what's real or not – then suddenly it becomes every node on the network's responsibility. We’re all having to learn a pattern of behavior that we're all responsible for the propagation of this content. Read Full Transcript Here - .