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Why employees have the upper hand now more than ever before | Aaron Hurst

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Today, if a business wants to be successful, it should pay attention to employee fulfillment.

- Employee satisfaction, as a concept, didn't emerge until the rise of the industrial economy and unionization. If employees were unhappy, management could predict a strike and stoppage of work.

- Since then, the standard for management has been to consider employee engagement an accurate measure of satisfaction. Instead, research suggests the focus should be employee fulfillment: Do employees have the ability to reflect on and create meaning around their work?

- Now, in the information economy, employees are often the means of value creation. This provides a unique advantage in which management must consider employee fulfillment in order to remain profitable.

Aaron Hurst is a globally recognized entrepreneur who works to create communities that are empowered to realize their potential. He is the CEO of Imperative, a B Corp advocating for Purpose-Oriented Workers and supporting the organizations that embrace them. Hurst is the author of The Purpose Economy (2014) and a regular advisor and thought partner for many global brands.

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