Work culture in the U.S. is broken. It’s on employers to fix it. | Tiffani Bova for Big Think+

Quiet quitting, The Great Resignation, burnout: there are a ton of buzzwords to describe how modern work culture is broken. Now that we know what the problems are, how do we fix them? Tiffany Bova shares how companies can repair their relationship with their employees.

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Modern American working culture is broken — and has been for a long time. The coronavirus pandemic only magnified festering wounds that have adversely impacted employers and employees for far too long. Tiffani Bova, named among the Top 50 Business Thinkers in the world by Thinkers50 for six years running, explores what needs to happen to repair it.

Read the video transcript ► https://bigthink.com/series/the-big-think-interview/fixing-work-culture/

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About Tiffani Bova:

Ranked for the last 6 years in the Top 50 Business Thinkers in the world by Thinkers50, Tiffani Bova is a leading thinker who Forbes says “reshapes our perception of growth.”

As both a practitioner and academic, she offers a unique perspective and has helped lead the tech industry through several evolutions over her nearly 30-year career as Salesforce’s former Growth and Innovation Evangelist and previously as a Research Fellow at Gartner and a sales, marketing, and customer service executive for start-ups and Fortune 500 companies. She is the author of two Wall Street Journal bestsellers: GrowthIQ and The Experience Mindset.

While at Gartner, her forward-looking insights and guidance helped some of the largest technology companies in the world, including Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, expand their market share and grow their revenues. She was a trusted advisor to multiple senior executives who were responsible for shifting from on-premise to as-a-service business models, resulting in new billion-dollar divisions.

In the late 90s and early 2000s, she was a pioneer of cloud computing; she previously led direct and indirect sales, marketing, and customer service for two of the largest web-based start-ups in the US and spearheaded a newly formed division of a Fortune 500 company to $300 million in revenue over two and a half years.

Tiffani has been featured in Harvard Business Review, Fortune, Fast Company, Bloomberg, MSNBC-TV, Yahoo Finance, INC, and Forbes. She is also the host of the podcast What’s Next! with Tiffani Bova. More info here: https://www.tiffanibova.com/