Audi press conference at the Auto Shanghai 2017 - Unravel Travel TV

Design study and technology demonstrator, electric car and power pack in the guise of a coupé: Audi presents a versatile concept car at the Shanghai Auto 2017. The four-door Gran Turismo Audi e-tron Sportback concept comes with a 320 kW electric drive. The formal idiom combines classic Audi elements with an array of trendsetting details: an electrifying architecture, tailored consistently to the technology and the package of the electric drive.

The Audi e-tron Sportback represents an important milepost for Audi along the road to electric mobility. Rupert Stadler, Chairman of the Board of Management of AUDI AG, confirmed: "Our Audi e-tron will be starting out in 2018 – the first electric car in its competitive field that is fit for everyday use. With a range of over 500 kilometers (310.7 miles) and the special electric driving experience, we will make this sporty SUV the must-have product of the next decade. Following close on its heels, in 2019, comes the production version of the Audi e-tron Sportback – an emotional coupé version that is thrillingly identifiable as an electric car at the very first glance."

In its consciously light-colored interior the Audi e-tron Sportback concept offers a blend of functional clarity and reductive controls as a formal principle. Expansive touch-sensitive screens below the central display, on the center console and in the door trims supply information and interact with the on-board systems. Horizontal surfaces on the dashboard and the seemingly floating center console convey a sense of open perspectives for the occupants of the four individual seats.

The concept car's lighting technology is an innovation that is visible by both day and night. Digitally controlled Matrix LED units at the front and rear produce an excellent light yield. Minuscule Digital Matrix projectors literally make their mark on the road ahead, turning light into a versatile, dynamic channel of communication with the surroundings. The brand with the four rings was the first in the world to adopt full LED headlights, and gave Matrix LED technology, laser lighting and OLED technology a significant push towards their breakthrough. The technology study for Shanghai now premieres a whole host of complex functions that steer vision and interaction with the surroundings in a new direction.

Narrow light strips on both sides below the front lid – the daytime running lights – become the eyes on the face of the study. Thanks to a combination of LEDs and a micromirror-studded surface plus complex control technology, a large number of animated movements and signatures are possible. When the e-tron Sportback starts and also when the doors are opened, the system uses switchable segments to generate dynamic visual welcome signals.

Below the daytime running lights, to the left and right of the Singleframe, there are two large- area light fields each comprising an arrangement of around 250 LEDs. They offer a vast array of possibilities for creating engaging graphics or specific communicative signs, even while on the move.

For its drive, the e-tron Sportback uses a configuration that will also be adopted in future production Audi models with all-electric drive: One electric motor on the front axle and two on the rear power all four wheels, transforming the high-performance coupé into a quattro in typical Audi style. 320 kW of power – which can even reach 370 kW in the boost mode – provide a fitting level of propulsion, with the sprint from 0 to 100 km/h (62.1 mph) a done deal in just 4.5 seconds. With the battery's energy content of 95 kilowatt-hours, its range is in excess of 500 kilometers (310.7 miles) (NEDC).

As previously on the e-tron quattro concept, the technology study's liquid-cooled lithium-ion battery is positioned between the axles below the passenger compartment. This installation position provides for a low center of gravity and a balanced axle load distribution of 52:48 (front/rear). And that gives the sporty SUV outstanding driving dynamics and driving safety compared with other vehicles in the segment. The battery can be charged by the Combined Charging System with dual connections for alternating current (AC) and direct current (DC).

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