HK-Business Made Easy Episode 5 Promo

【HK-Business Made Easy】Episode 5

Consumer Products

According to the Hong Kong Tourism Board, the number of tourists visiting Hong Kong will exceed 30 million in 2023. In addition to being a lucrative market in its own right, Hong Kong also provides businesses with opportunities to expand into the mainland China market. Thanks to the city's reputation as a "shopping paradise", as well as its strategic geographical location, professionals in the consumer goods industry can easily connect with suppliers and customers in Hong Kong.

Founded in 1848, Lao Feng Xiang is a leading jewellery brand in mainland China. With the assistance of InvestHK, it gradually came to understand the Hong Kong market and local consumer culture, which helped lay the foundation for the brand's internationalisation and global expansion. Meanwhile, @cosme is a cosmetics and beauty website founded in Japan in 1999. Since entering the Hong Kong market in 2019, the brand has endured the COVID-19 pandemic and opened three stores. InvestHK has also been providing support to this company, in the hope of enabling it to gain a firm foothold in the city and expand further.


Broadcast Information
3 Feb2024 (Saturday)
7:35 p.m.
RTHK TV31