SEAT unveils the Mii by COSMOPOLITAN at #FashFest in London - Unravel Travel TV

The cars we drive are a reflection of our personalities, a carefully chosen investment that not only gets us from place to place, but defines who we are. For consumers looking for performance and fun, SEAT and Cosmopolitan introduce the SEAT Mii by COSMOPOLITAN at Cosmo's #FashFest in London on 15 September. The culmination of an 18-month co-creation process between SEAT and Cosmopolitan's global creative team, regional editors and readers across the UK and Europe, the SEAT Mii by COSMOPOLITAN is the perfect ride for confident, independent, active young women who are really going places.

SEAT's world premiere is being presented for the first time at the London FashFest in the United Kingdom. "This is a car that adapts to today's lifestyle by providing amazing solutions that are both intuitive and easy to use. The SEAT Mii by COSMOPOLITAN is dynamic, stylish and versatile, with a daring, edgy appeal. Not only did we strive to create an elegant car, it is designed to be a bold, personal ally for the driver, with amazing solutions that are functional and intuitive," SEAT's global marketing director, Susanne Franz said.

Designed with the tastes and preferences of Cosmopolitan's audience in mind, the Mii by COSMOPOLITAN is agile, exciting to drive and easy to park; an aesthetically pleasing car with personality. Cosmopolitan's readers participated in the process, sharing thoughts and opinions through surveys and product testing, offering feedback and ideas.

Kim St. Clair Bodden, senior vice president and editorial director of Hearst Magazines International, explains, "Cosmopolitan is the biggest, most powerful young women's brand in the world, engaging and inspiring our readers to achieve the fun, fearless lives they want. It has been incredibly rewarding to work with SEAT, our global editors and readers to design a car with all the bells and whistles that really personalise the driving experience."

Cosmopolitan is supporting the launch with a social media campaign around the hashtag #ThisIsMii, with engaging content based on reader opinions and experiences, creating a conversation around the car, fashion, lifestyle, beauty and work, putting the SEAT Mii by COSMOPOLITAN in context with readers' lives. From the social posts, readers can click through to the SEAT website for more detailed information on the Mii by COSMOPOLITAN.

Following its debut at Cosmo #FashFest, the Mii by COSMOPOLITAN will be showcased at the Paris Motor Show 2016

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