The New SEAT Arona car launch in Barcelona - Unravel Travel TV

The New SEAT Arona is here. The last SEAT creation made its first appearance during a media event in Barcelona, in front of 250 international journalists. The New SEAT Arona will make its public debut at the Frankfurt International Motorshow in September.
The New SEAT Arona is the Spanish brand's third new release in 2017, after the upgraded Leon and the New Ibiza. This is yet another addition to the SEAT range in its biggest product offensive ever, which also includes the Ateca and the upcoming large size SUV that will be released in 2018. The New SEAT Arona sits neatly within the SUV range as the younger brother in the family, in an outstanding and bright way, that combines the advantages of its compact dimensions in the city with its crossover attributes to get out of the city and go even further. It’s also the fact that the SEAT Arona is so elegant, spacious, practical and comfortable both in the normal Monday to Friday working week and adventurous, robust, sporty and efficient at the weekend. All of this combined with applied safety and connectivity technology that is only seen in higher segments of the market, plus SEAT’s undoubtable attractive and distinct design without failing to mention a huge amount of personalisation options as well as the sports DNA dynamism and finesse of the Spanish brand. The Arona, manufactured exclusively in Martorell - the plant with the largest production volume in Spain - will play a key role for SEAT, strengthening the brand and increasing sales.

"We at SEAT are very persistent. With our biggest product offensive, by the time the Large SUV reaches the market, SEAT will have launched, in average, a new vehicle every six months in two and a half years. SEAT has allocated a total of 900 million euros in investments and R&D expenditure to the Ibiza and Arona. These investments are a part of the total investment of 3.3 billion euros for the 2015-2019 period”, says Luca de Meo, President of SEAT. "The commercial launch of the New Ibiza is taking place this very month, and Arona will be premiered at the Frankfurt Motorshow".

The New SEAT Arona is the SEAT’s first model in the A0 compact crossover segment, which has increased four-fold since 2015.

Far from confining itself to a specific category, the Arona is a lesson in versatility. Thanks to its compact size and the sensations of safety and control offered by its high driving position and modern design, it is perfect for everyday city driving, but it’s not afraid to show its fun and adventurous side either. With the added bonus of its bold crossover look, the Arona is not just any car; it goes much further.

The New SEAT Arona is designed for drivers looking for a sense of excitement, distinction and functionality. People who know that age is just a number, not an outlook on life. This is a car that fits their lifestyle, that works in both the city and the countryside, that is loaded with technology and that is comfortable, spacious, safe, dynamic, customisable, and all-purpose. It is a car that's easy to get in and out of, and if that weren't enough, a car in which your luggage can fit easily with no hassle whatsoever.

Always ready for an adventure

When it comes to passive safety, the New SEAT Arona performs at the highest level in an environment that is much more demanding nowadays.

“We’re certain that the New SEAT Arona is the perfect answer to the current demands of our customers, in terms of dynamic behaviour, comfort, safety and state of the art technology. We are once again setting new standards in the segment” says Dr. Matthias Rabe, Executive Vice-President for Research and Development.

The New SEAT Arona has all of the driving assistance and infotainment systems you know and love from other SEAT models, such as Front Assist, Adaptive Cruise Control, Stop&Go (combined with ACC and DSG transmission), Hill Hold control, Fatigue Detection, Rain and Headlight Sensors, Multi-Collision Brake, Keyless Entry and Start System, precise and high-quality rear camera, premium 8" black panel touchscreen, and wireless charger with GSM signal amplifier. The Arona also offers an optional Rear Traffic Alert, Blind Spot Detection and the Park Assistance System, which works for both parallel and angle parking.

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