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IP: New Opportunities (English Version)：New Entertainment Experience (Copyright)

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Board games have been popular among people of all ages for many years. What would it be like to physically immerse oneself in such a game?

An entertainment company in Hong Kong successfully acquired the licence for a historic and globally renowned board game to establish a brand that offers “dream world” experiences. It opened the world’s first pavilion themed after the game at Victoria Peak. By combining creativity and technology, the team has transformed a household name into an experience that immerses consumers in the fun of games. This innovative endeavour earned them the Location-Based or Experiential Initiative of the Year accolade at the Licensing International Asian Awards 2023, an event co-organised by Licensing International and the Hong Kong Trade Development Council.
Category
문화 - Culture
Tags
Board game, Copyright, IP
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