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IP: New Opportunities (English Version)：Digital Assets (Copyright and Trademark)

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Intellectual property and the creative industries are closely related. It is only when a creator’s works and rights are protected that more ideal and sounder conditions for development will arise.

In this episode, we will visit a Hong Kong-based “unicorn”, that is, a start-up company valued at over US$1 billion. This digital asset company uses its blockchain gaming platform to solicit collaborations with renowned brands from around the world. This does not only create synergy and increase the value of brands and trademarks, but also facilitates expansion into the metaverse, forging the future of the digital asset world.

Group President Evan Auyang will elaborate on the close relationship between intellectual property and the company’s business operations, as well as how intellectual property protects the company’s creations during the game development process.
Category
문화 - Culture
Tags
Copyright, Designs, IntellectualProperty
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