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IP: New Opportunities (English Version)：Art Toys (Trademark & Design)

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Be it in the field of product design, graphic design, or character design, every creation is the fruit of a designer’s labour. Designers hope that their works can grow and reach more places and people. But how can creativity be protected through IP rights during the process?

Hong Kong toy designer Kenny Wong is opening up new markets with the little painter doll that he created. He spent over a decade learning how to provide sound legal protection for the name and unique looks of his doll through trademark and design registration. This little painter doll has become one of the most popular IPs in China in recent years, gaining a firm foothold in the RMB30 billion mainland designer toy market.
Category
문화 - Culture
Tags
Copyright, Designs, IntellectualProperty
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